Eric Ries, author of the the lean startup methodology, wrote “A startup is a human institution designed to create new products and services under conditions of extreme uncertainty.” Uncertainty? Not always on the wish list for most corporations. Ries developed...Seguir leyendo »
Unlike digital startups, mature businesses have a wealth of valuable assets they can use to innovate in the digital arena. They only have to know what these are and how to capitalise on them.
Who are your stakeholders? What are their...Seguir leyendo »