James is Telefonica's Global head of messaging and is the responsible for defining the global messaging strategy and sharing best practice across the group to accelerate the growth of the messaging market. Both inside and outside of Telefónica, James is a strong industry advocate for messaging and has helped galvanise the industry. He is focused on building customer trust and driving innovation and evolution of the messaging ecosystem. James is a Global board Director for MEF (Mobile Ecosystem Forum) and is head of the growth committee.
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